Measurable Results

The question ‘how many visits’ is an important one. However, you need far more if you are going to successfully manage customer journeys and develop new business ideas.

bemoko analytics compliments standard tools such as Google Analytics and provide extensive extra insights, extending all the way down to individual customer journeys. You can see a step-by-step API-level analysis of what someone did, when they did it and what the outcomes were. One major benefit is an ability to see any serious issues – perhaps transactions are failing at a crucial step, or customers are abandoning the site more often at a particular point. Providing fully audited customer journeys allows for much improved supportability and traceability, including individual customer contact where appropriate.

Beyond resolving problems, the richness of bemoko analytics allows you to spot new marketing opportunities, and to ask the all-important ‘what if’ questions that drive website and business development.  It’s important to note that the quality of our analytics depends on our bottom-up design approach. Alternatives such as website ‘scrapes’ and responsive design are not able to offer the same insights.