Ultimate Mobile Experience

Because bemoko creates tailored mobile web pages using existing content, we are able to deliver a better mobile experience than any rival approach.

Consider responsive design as an example. This approach uses a range of stylesheets, typically chosen using client-side detection to assess screen size. An initial issue is that the phone’s browser, not your web site, dictates capabilities. Also, some content is hidden but still delivered, which slows down browsing. Costs may look low to begin with, but you now need to support many different stylesheets. Above all, responsive design can never deliver a truly customised mobile screen with touch-friendly elements. The emerging HTML5 will overcome some of these issues, but when used in isolation it too shares the limitations of any one-size-fits-all approach.

bemoko exploits any emerging capabilities, such as the built-in geolocation in HTML5, but it adds a whole range of additional benefits. These include coping with network characteristics; selecting content for individual devices; handling upfront image scaling; compressing data; and offering built-in user management. You also gain exceptional in-depth analytics .

The end result is a web page that fits a user’s device well, copes with any specific device bugs, serves only the content that is needed and delivers a genuinely mobile-friendly interface – without looking like yet another set of generic buttons to press. And whenever the next device comes along, bemoko will serve an optimised experience to that device too.