the brief

Donating via mobile has for a long time been seen as a major step forward and an excellent way of generating income for charities, unfortunately it has never been particularly viable because the costs for using SMS premium rate codes have so high and additional revenue from tax relief schemes like gift aid are not available either.

the solution

There is now a charity SMS code available – Frudoo have supplied one to NSPCC where 100% of the revenue generated goes to Charity – so a £5.00 SMS donation generated by sending a message to the short-code stays £5.00 and is not dipped into by the mobile operators.

In order to generate additional income NSPCC and Frudoo turned to bemoko to develop a perfectly optimised mobile web form, which people donating via SMS would receive giving them the ability to qualify for Gift Aid, which on average generates 71p extra!

“Our biggest challenge was finding a company that understood mobile as well as web, the key was to produce a really good experience for all users regardless of the handset – and we had a conundrum; sure we knew a WAP form would work for low spec mobiles but we knew that it would give a really poor experience on high-end phones but a web form designed for an iPhone would mean a restricted number of people could donate.

We like SMS because it’s available to all and we wanted it to be the same experience for the Gift Aid forms. bemoko and the bemokoLive platform solved all our issues and delivered a fantastic experience in just a few days. We’re pleased and NSPCC are delighted” said Chris Brown at Frudoo.

the benefits

bemoko are one of the leading mobile web development companies providing technical ex-pertise and development to leading digital agencies.

“We are really excited about this project” said Phillip Clement Sales Director at bemoko “it’s certainly not the biggest thing we’ve done, most of the projects we work on are big mobile campaigns, but it”s really exciting to be part of something that you know is delivering real value.”