Cable & Wireless
the client
Cable&Wireless Worldwide is a global telecoms company providing a wide range of high-quality managed voice , data, hosting and IP-based services and applications. Established in the 1860s, Cable&Wireless Worldwide helps more than 6,000 organisations deliver their goals. Our vision is to be the first choice for mission critical communications
the brief
Cable &Wireless Worldwide understood that making a start on delivering multi-channel web strategy can be challenging. Identifying the most effective areas can also be difficult, Cable & Wireless wanted to be able to review business current technologies and overall readiness for mobile and multi channel by highlighting the key benefits for Mobile including ROI, improved effectiveness and a mobile user experience that is personlised , engaging and delivers customers a single view of products and services.
the solution
The solutions provided by bemoko forms a part of the Cable&Wireless Connected Customer solution set, allowing C&WW’s clients to easily and quickly enhance their customer experience across multiple digital channels delivering greater customer satisfaction, loyalty and advocacy whilst generating sales growth.
The solution allows retailers to integrate and align across all customer contact points, providing a single point of management for all digital channels. Examples of increasing customer engagement for the connected customer include searching for the best price whilst viewing the product in-store, snapping a picture of an item and arranging for it to be delivered or buying online on a mobile phone and collecting it straight away.
Malcolm Seagrave C&WW Solutions Director said “Our long-term relationships with the some of the UK’s leading technology businesses ensure our clients can realise the benefits of new technology in a fast, secure, reliable and simple way and equip us with the first-hand knowledge and insights needed to create the solutions to our customers’ challenges. bemoko’s leading edge mobile web technology is a key component in C&WW’s innovative and integrated communications solutions”
the benefits
The benefits of this partnership means that two technologies and area’s of expertise have now been brought together and can deliver an integrated product-powered by bemoko and Cable and Wireless Worldwide can now supply its customers a broad range of mobile and multi-channel services built for the way consumers shop and interact with brands and enterprises today.